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Episode 105: The Who, Where and How of Marketing and Business Development

Strategy plans, marketing plans, business development plans…they can be useful, but they can also be a form of procrastination. Some people spend so much time planning they never take action. In this episode Jay and Tom discuss a simple framework for marketing and business development based on:

  • Who your ideal client is

  • Where your ideal client spends their time and attention

  • How to get in front of your ideal client

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Episode 105: The Who, Where and How of Marketing and Business Development Jay Harrrington & Tom Nixon

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Hosts of The Thought Leadership Project

Jay Harrington

Tom Nixon

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.


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