Chuck Bean is a Partner with The Martec Group, leading Martec’s voice of customer practice. Chuck helps consumer insights professionals hear the true voice of clients and unlock success by focusing on what truly motivates buying behavior.

Listen in as Jay and Tom explore Chuck’s more than  25 years of experience in the market research and consumer insights world to gain insights as to how law firms can create and package custom research as thought leadership content, including:

• How is research being used as thought leadership today?

• How can law firms approach a custom research study to create marketable insights and information of value to the markets they serve?

• What are some things to make sure you include in a custom research project, and what are some pitfalls to avoid?

• How is the research industry changing, and how can law firms optimize the results they might be looking for in the modern landscape?

Reading & Resources

• Connect with Chuck on LinkedIn, or learn more at martecgroup.com.

• Example #1 of research packaged as thought leadership: The 2019 Edelman LinkedIn Study

• Example #2 of research packaged as thought leadership: Harrington’s 2019 Law Firm Content Marketing Survey

• Recommended Reading: Thinking, Fast and Slow by Daniel Kahneman

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Hosts of The Thought Leadership Project

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.

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