As the old saying goes, what you measure you can manage, and that’s especially true when it comes to thought-leadership marketing. In this episode, Tom and Jay discuss why it’s important to keep an eye on content analytics in order to improve the ROI on your efforts. They discuss:

• The different types of analytics available on different platforms

• What data matter and what don’t matter all that much

• How to use data to improve your marketing and business development efforts

• What signals to look for as you progress from rookie content creator to preeminent authority in your field

Reading & Resources

• Grow your LinkedIn network and generate new leads.

• 7 Statistics That Prove How Valuable Thought-Leadership Marketing Is

• Connect with Jay and Tom on LinkedIn

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Hosts of The Thought Leadership Project

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.

From start to finish, we help our clients conceptualize, create, and produce podcasts that engage their audience, build awareness, and support business development efforts. In less than 30 days, we will have you up and running with a polished podcast. We will handle the details of podcast setup, from technology to branding, so you can focus on getting ready to host your show.