It’s that time of year: personal marketing plan season. When it comes to creating a personal marketing plan, make it strategic and also keep it simple. In this episode, Tom and Jay discuss the different components of a personal marketing plan, and how lawyers can make theirs effective and actionable. They expound upon:

1. Goal setting

2. The importance of differentiation

3. Identifying your audience

4. Understanding your audience’s ecosystem

5. Marketing tactics

6. Scheduling your marketing activity

Reading & Resources

• The companion blog post, with examples and illustrations

• Creating a Content Marketing Culture at Your Law Firm with Ryan Pasquali

• Four Ways to Take Your Thought Leadership Marketing to the Next Level

• Connect with Jay and Tom on LinkedIn

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Hosts of The Thought Leadership Project

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.

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