If you’re an attorney or legal marketer who has recently launched a legal podcast, you should be working actively and ongoing to grow your audience within the niche you’re targeting. Jay and Tom take a look at some of the more tried and true tactics, from basic to advanced, including:

• The low-hanging fruit of the channels you can control

• Optimizing your podcast for search

• How guest strategy can grow your audience better than anything

• Pitching for syndication

• Digestible lures and gateways

• The lightning round!

Be sure to read this post for your chance to win a free copy of Jay's new book, The Productivity Pivot, as described at the end of this week's episode!

Reading & Resources

• The companion blog post, with examples and illustrations

• The latest research and statistics that demonstrate the growth of podcasting

• What is The Rule of Seven?

• Connect with Jay and Tom on LinkedIn

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Share your thoughts directly with our show hosts by emailing Jay Harrington or Tom Nixon.

Hosts of The Thought Leadership Project

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.

From start to finish, we help our clients conceptualize, create, and produce podcasts that engage their audience, build awareness, and support business development efforts. In less than 30 days, we will have you up and running with a polished podcast. We will handle the details of podcast setup, from technology to branding, so you can focus on getting ready to host your show.