Social media activity, content creation, and content consumption have all gone through the roof during the COVID-19 crisis. Adrian Dayton, founder and CEO of Clearview Social, joins Jay and Tom to make sense of what is happening with thought-leadership marketing at this moment, and why it matters. Issues addressed include:

• The massive amount of activity happening on social networks

• How thought leadership shared on platforms such as LinkedIn and Twitter leads to new business

• What ROI lawyers can reasonably expect from their activities on social platforms

• The importance of employee advocacy

Reading & Resources

• Clearview Social

• Connect with Adrian on LinkedIn and Twitter

• How the Crisis has Made Content More Valuable than Gold

• What is the Future of Legal Marketing, Near-Term and Ongoing?

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Hosts of The Thought Leadership Project

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.

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