Lawyers who are working to build a legal practice face a common business development challenge: how to consistently reach out to key contacts without resorting to the dreaded “just checking in” email — messages that feel forced, add little value, and often go unanswered.

Don't let complacency dim the spark that made your client relationships special in the first place. Keep that fire burning bright.

By applying the 80/20 rule to your business development efforts, you can make the most of your limited time. Focus on nurturing relationships with your most valuable contacts while maintaining visibility with your broader network through scalable marketing tactics.

These meetings aren’t just good for your clients—they’re good for you too. You’ll deepen your understanding of your clients’ businesses, which makes you a more effective advocate.

The Ivy Lee Method works because it is a structured system, yet simple. It promotes planning, prioritization, and forced discipline, which are all hallmarks of effective productivity.

When it comes to building your practice, specificity is your roadmap, and action is your vehicle. The Specificity Funnel gives you both. Now go build.

Legal demand is unpredictable—as are the personal or business circumstances faced by someone you're reaching out to at any given moment.

In today's crowded and competitive legal marketplace, having a niche practice can be a powerful strategy for lawyers looking to differentiate themselves and build a thriving practice.

If you’ve been hesitating to reach out to clients outside of an active legal matter for fear of being a nuisance, remember: You are not bugging them if you’re providing value.

There are many different ways to build your practice. But here’s the common denominator: all require action.